what we actually do, week by week.

 

Each week builds on the last.

Everything stacks.

WEEK 1  The Leadership Mirror

We hold up a mirror to exactly where you're at. Revenue vs margin. Billable hours vs admin hours. Where decisions stall. Where profit leaks. No fluff — just an honest look at the current state of affairs so we know what we're building on.

WEEK 2  The Boardroom Upgrade

This is where I bring the robot nerd energy. We implement AI across your studio — proposals, scope writing, client comms, workflow mapping. You receive 18 trained AI specialists built specifically for design studios, standalone value over $2,000. Most designers reclaim 10–15 hours a week here. You don't need to be techy. You just need someone to explain it properly.

WEEK 3  The Revenue Reset

Pricing week. We get really honest, and then we make changes. I've tripled someone's pricing in this week. I've also simply validated that someone was on track and mapped out a future increase strategy. It's very specific to you. But if you are undercharging — and most designers are in certain areas — this is where that stops.

WEEK 4  The Offer Edit

We strip back what you offer and make it exceptional. Just because you're qualified to do something doesn't mean it needs to be on your website. Tight offers call in better clients. Being capable isn't positioning.

WEEK 5  Authority in the Age of AI

We audit real designer websites — not yours, random examples — and look at what builds trust, what kills conversion, and what makes a studio invisible. Then I walk you through AEO and GEO: how to structure your site so AI search engines can actually find you. This is my wheelhouse. Most designers haven't had time to nerd out on this. You don't need to — I've done it for you.

WEEK 6  The Operational Backbone

SOPs. I know — it sounds dry. But I have AI tools that write them for you. You just edit and save. In a group of five, we divide 132 processes between us, everyone does their share in about 20 minutes, and then you all get the master library. Workflows built in minutes, not months.

WEEK 7  The Content Operating System

We make marketing feel good again. One core idea a week, distributed properly across whatever platforms you choose. I build an internal AI system that knows your voice and gets stronger every time you use it. This is the week that makes people fall back in love with showing up.

WEEK 8  Your Digital Lead Architecture

Instagram isn't a digital marketing strategy. We look at the full picture — what platforms you're actually on, what's working, what's wasting your energy, and where the real opportunity is. Lead magnets that people actually want. Email marketing that converts. A website built to capture, not just impress. Premium clients need depth, not dopamine.

WEEK 9  The Postcode Playbook

Your next big project is probably 10 to 20 minutes from your home. So that's where we focus. Strategic partnerships, local PR, high-value networking without the awkward energy. We build a proper local area marketing strategy so you become the obvious choice in the postcodes you actually want to work in.

WEEK 10  The Capacity Audit

We calculate your real billable hours versus where your time is actually going. Then we apply the CEO Filter: delete, automate, delegate, lead. Stop working below your pay grade. Protect your highest-value hours. Your calendar should reflect your ambition.

WEEK 11  The Leadership Shift

My favourite week. This is where we pull it all together. The systems are built, the marketing works, the pricing is right — now you step into it. You stop reacting. You start directing. You move like the founder you already are. Some women listen back to the first session here and can't believe how far they've come.

WEEK 12  The Long Game

The container ends. The standard doesn't. We map out what comes next, lock in your AI and systems, and make sure you're not going back to old patterns. Most cohorts keep meeting after it ends. The relationships formed here are some of the most commercially significant ones you'll make.